FROM CLIENT EXPERIENCE
Are people becoming managers without learning how to manage?
Geoffrey Crouse described what happened when Cord Blood Registry promoted from within without providing management training. His account connects the problem to the work of applying the fundamentals.
“At CBR, we were suffering from an under-management epidemic brought on by promoting from within and not providing management training. Management is basic work, but hard work. We applied Bruce’s principles of Management 101 to rapidly turn our organization into a focused execution machine.”
Geoffrey Crouse
CEO and President, Cord Blood Registry (fmr.)