RESEARCH REPORT · 2025–2026 EDITION

Understand the workforce.
Adjust how you lead.

Your workforce is changing. Are your management practices changing with it? Use Bruce’s research to start a practical conversation about what your people need.

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The Great Generational Shift report cover

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Are you relying on yesterday’s assumptions?

New people join the team. Experienced colleagues move on. Expectations about work evolve. The habits that once seemed to work no longer give managers the same results.

The Great Generational Shift: 2025–2026 Edition examines a changing workforce and the challenges facing employers, HR leaders, and managers.

Use the report to:

  • Put workforce changes on your leadership agenda.
  • Question assumptions about what employees need.
  • Connect the conversation to how your managers lead every day.

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Get the 2025–2026 edition of the research report.

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PUT THE FUNDAMENTALS INTO PRACTICE

“We applied Bruce’s principles of Management 101 to rapidly turn our organization into a focused execution machine.”

Geoffrey Crouse
CEO and President, Cord Blood Registry (fmr.)

Client experience with Bruce’s management principles.

PUT THE IDEAS TO WORK

How will your leaders respond to a changing workforce?

Bring the research into a focused keynote or workshop that helps your team examine what needs to change.

Prepare your team for the generational shift