20 Years of Research

Since 1993 RainmakerThinking, Inc. has been a leader in research on management and the workplace. Based on thousands of in-depth interviews, as well as focus groups, polls, and surveys including hundreds of thousands of respondents, our research is the foundation of 19 books, dozens of white papers and thousands of presentations and articles.  Our work has also been featured and cited in thousands of news stories around the world.

"Based on decades of first hand interview research, Bruce's coaching enabled our general managers and store managers to more easily and effectively communicate with, motivate and develop their line staff, notably improving overall shop performance. His coaching will help owners & managers to connect authentically with staff overcoming  the chronic misperception by staff that they are not seen or understood. This will enable a positive working atmosphere critical to growing your business."
Doug Bell, President Grasslands Uruguay, President, Supercuts Owners Association (1995-97), owner and operator of 52 Supercuts (retired)

Recent Media

How to advance when there is no career ladder
November 5, 2014


Fortune China
How to advance when there is no career ladder
November 10, 2014

Premiere Speakers Bureau
When an Employee Needs Help With Interpersonal Communication
November 4, 2014

Eric Jacobson On Management
The 27 Challenges Managers Face
November 2, 2014

L.A. Times
Generation Z (or is that Edge?) shows a fluid sense of style
November 2, 2014

Kansas City Examiner
The 27 challenges managers face
November 1, 2014

The 27 challenges managers face
October 31, 2014

Huffington Post
What Employees Want and How to Give It to Them
October 31, 2014

How to Manage a Superstar Without Losing Your Mind
October 30, 2014

Bitrix24 Blogs
Employees Should Manage Their Bosses (And Here’s How)
October 29, 2014

Fox Business Channel
How to avoid Ebola
October 23, 2014


Quick Facts

  • Founded by Bruce Tulgan in 1993.
  • Trained hundreds of thousands of leaders and managers in over 300 organizations from Amex to Walmart and AARP to YMCA.
  • Published 19 books  in dozens of countries.
  • Bruce received the 2009 Golden Gavel awarded by Toastmasters International  to just one recipient each year. Past winners include Tony Robbins, Stephen Covey, Marcus Buckingham, Ken Blanchard, Tom Peters, Dinah Shore and Walter Cronkite.
  • Located in New Haven, CT