Experience our video-based, automated, & continuous online training program for managers and employees : The best training material from Bruce and RainmakerThinking, Inc. is available on a low cost social learning video platform delivered to desktops and mobile devices at RainmakerThinking.Training.


The Great Generational Shift, our latest white paper


There is a “Great Generational Shift” underway in the workforce today. This is the post-Baby Boomer shift that demographers and workforce planners have been anticipating for decades. It is not only a generational shift in the numbers in the workforce, but an epic turning point. This is the final stage of a transformation in the very fundamentals of the employer-employee relationship. The generational shift presents a whole new set of challenges for employers, employees, and for managers at all levels.


“Teaching today’s young talent basic soft skills can be a magnificent legacy for seasoned pros. This book is a must-read for managers in any industry, and it is especially relevant in the service sector where soft skills are the face of our business.”
Sharon McPherson, Director of Training & Development, On The Border Restaurants

Recent News

Bruce Tulgan and RainmakerThinking, Inc. have produced hundreds of articles in dozens of publications including the Harvard Business Review, the New York Times, USA Today, HR Magazine, and Training. Our work has also been the subject of (or a source for) thousands of news stories around the world.


Huffington Post Strong Leaders Series
The Leadership Wisdom of Sue Unvarsky
July 26, 2016


Smart Business
The most common challenges managers face all come down to one thing: undermanagement
July 25, 2016

Manufacturing Stories
LEAN Techniques: Creating a Culture of Continuous Improvement – Without Losing Employee Talent
July 25, 2016

Build the Soft Skills of Employees by Becoming a Teaching-Style Manager
July 20, 2016

Manufacturing Stories
LEAN Techniques: Build Leadership Support With Teaching-Style Management
July 20, 2016

Business Management Daily
Variable pay strategy: Teach workers to ‘manage the boss’
July 20, 2016

Progressive Dairyman
7 steps to successfully recommit to strong, engaged management
July 18, 2016

The Future of Work
How to Manage Up Without Sucking Up
July 18, 2016

Millennial Money Club
Interview with Bruce Tulgan, Not Everyone Gets a Trophy (audio)
July 15, 2016

Helping Your Boss Monitor Your Performance
July 15, 2016