More than 20 Years of Research…


RainmakerThinking, Inc. is a management research, training and consulting firm and the leading authority on generational issues in the workplace, founded and run by best-selling author and internationally recognized management expert Bruce Tulgan. Since 1993, our research has included hundreds of thousands of participants from hundreds of organizations in a wide range of industries.

Based on this ongoing research, we have provided speaking, assessment, training, and consulting services for more than 300 different organizations.


Experience  our new video-based, automated, & continuous online training program for managers and employees : The best training material from Bruce and RainmakerThinking, Inc. is available on a low cost social learning video platform delivered to desktops and mobile devices at RainmakerThinking.Training.


"In a large, complex organization a culture of strong, highly engaged and collaborative management is critical. There are not too many management challenges that you will run across that are not addressed in this book. Managers at all levels would be well served to have a copy on the shelf."
David Zaslav, President & CEO, Discovery Communications

Recent News

Bruce Tulgan and RainmakerThinking, Inc. have produced hundreds of articles in dozens of publications including the Harvard Business Review, the New York Times, USA Today, HR Magazine, and Training. Our work has also been the subject of (or a source for) thousands of news stories around the world.


Knoxville News Sentinel
WorkWise: Freelancers Can Be Corporate Ever-Readies
November 23, 2015


Central Valley Business Times
The Manager’s Lament: What’s Wrong With Kids Today?
November 22, 2015

Monster Hiring Podcast
The Importance of Soft Skills
November 20, 2015

Team Insight
Get Ready for Gen Z
November 15, 2015

XPollination Podcast
Millennials and Talent Development
November 13, 2015

Money For Lunch
Interview with Bruce Tulgan (Starts at 50 min.)
November 11, 2015

The New Manager Challenges
November 9, 2015

Training Magazine
You Can’t Hire Your Way Around the Soft Skills Gap
November 9, 2015

The Hamilton Spectator
The Dangers of Ignoring the Gen Z Soft Skills Gap
November 7, 2015