20 Years of Research

Since 1993 RainmakerThinking, Inc. has been a leader in research on management and the workplace. Based on thousands of in-depth interviews, as well as focus groups, polls, and surveys including hundreds of thousands of respondents, our research is the foundation of 19 books, dozens of white papers and thousands of presentations and articles.  Our work has also been featured and cited in thousands of news stories around the world.


Experience  our new video-based, automated, & continuous online training program for managers and employees : The best training material from Bruce and RainmakerThinking, Inc. is available on a low cost social learning video platform delivered to desktops and mobile devices at RainmakerThinking.Training.


Millennials in the Workplace

They’re here!  By 2020 Millennials will make up 50% of the workforce, outnumbering the remaining Baby Boomers by more than 2 to 1.  Bruce Tulgan and RainmakerThinking, Inc. have been the leading experts on young people in the workplace since 1993.  We provide keynotes, training, consulting and research on all aspects of managing and developing young talent.

Recent News

HRE Online
Creating Coaches
September 3, 2015


Minnesota Society of Certified Public Accountants
Taking Charge After the Merger
September 3, 2015

Huffington Post
Why Do So Many Gen Zers Seem to Lack that Old-Fashioned “Critical Thinking?”
September 2, 2015

How Do You Measure “Creative” Work?
September 1, 2015

How To Manage Employees Who Miss Deadlines
September 1, 2015

Human Resource Executive
Not So Fast on Netflix Good News…
August 31, 2015

Accounting Today
Filling the Soft Skills Gap
August 28, 2015

The Economic Voice
Hiring Generation Z
August 26, 2015

Is Starbucks Really a Great Place to Work?
August 25, 2015