After listening to Bruce speak, I think every HR department should listen to his talks and read his books. The most refreshing views on attracting, retaining, and motivating talented team members that I have heard in a long time.
Dough Haugh, President, Parkland USA


Get the 2018 Update to our annual white paper!
There is a “Great Generational Shift” underway in the workforce today. This is the post-Baby Boomer shift that demographers and workforce planners have been anticipating for decades. The generational shift presents a whole new set of challenges for employers, employees, and for managers at all levels.

Click here to download The Great Generational Shift – 2018 Update


Experience our video-based, automated, & continuous online training program for managers and employees : The best training material from Bruce and RainmakerThinking, Inc. is available on a low cost social learning video platform delivered to desktops and mobile devices at RainmakerThinking.Training.


Bruce Tulgan and RainmakerThinking, Inc. have produced hundreds of articles in dozens of publications including the Harvard Business Review, the New York Times, USA Today, HR Magazine, and Training Magazine. Our work has also been the subject of (or a source for) thousands of news stories around the world.


Training Zone
Soft skills: how to teach the missing basics to today’s young talent
April 20, 2018


How to Retain Top Talent: The Prestige Factor
April 18, 2018

4 Tips to Retaining Millennials
April 18, 2018

Training Magazine
Winning the Talent War #1: Create a Broad Network of Talent
April 16, 2018

Manufacturing Stories
Develop a Soft Skills Focused Hiring Strategy
April 16, 2018

Training Industry
The Soft Skills Gap: The Missing Basics of Professionalism
April 13, 2018

Sales Training & Coaching Podcast
How trainers can help close the “soft skills gap” with Bruce Tulgan
April 12, 2018

Bits & Pieces on Leadership
Leading in the Future
April 12, 2018

The Eye of Sauron: How NOT to Create a Management Culture
April 3, 2018