20 Years of Research

Since 1993 RainmakerThinking, Inc. has been a leader in research on management and the workplace. Based on thousands of in-depth interviews, as well as focus groups, polls, and surveys including hundreds of thousands of respondents, our research is the foundation of 19 books, dozens of white papers and thousands of presentations and articles.  Our work has also been featured and cited in thousands of news stories around the world.

"At CBR, we were suffering from an under-management epidemic brought on by promoting from within and not providing management training.  Management is basic work, but hard work.  We applied Bruce’s principles of Management 101 to rapidly turn our organization into a focused execution machine.  In this book, Bruce provides both a pocket guide and a comprehensive overview of how to manage, every day, for business impact.  Whether you are an experienced manager or taking on your first direct reports, whether you are trying to be a better manager or improve an entire organizations ability to manage and execute, Bruce’s guide is the manual you need.  As a CEO I realized I could benefit from it.  More importantly I realized the entire Company, our customers and our investors could benefit by focusing my entire organization on the basics of management."
Geoffrey Crouse, CEO and President, Cord Blood Registry

Recent Media

How to advance when there is no career ladder
November 5, 2014


Fortune China
How to advance when there is no career ladder
November 10, 2014

Premiere Speakers Bureau
When an Employee Needs Help With Interpersonal Communication
November 4, 2014

Eric Jacobson On Management
The 27 Challenges Managers Face
November 2, 2014

L.A. Times
Generation Z (or is that Edge?) shows a fluid sense of style
November 2, 2014

Kansas City Examiner
The 27 challenges managers face
November 1, 2014

The 27 challenges managers face
October 31, 2014

Huffington Post
What Employees Want and How to Give It to Them
October 31, 2014

How to Manage a Superstar Without Losing Your Mind
October 30, 2014

Bitrix24 Blogs
Employees Should Manage Their Bosses (And Here’s How)
October 29, 2014

Fox Business Channel
How to avoid Ebola
October 23, 2014


Quick Facts

  • Founded by Bruce Tulgan in 1993.
  • Trained hundreds of thousands of leaders and managers in over 300 organizations from Amex to Walmart and AARP to YMCA.
  • Published 19 books  in dozens of countries.
  • Bruce received the 2009 Golden Gavel awarded by Toastmasters International  to just one recipient each year. Past winners include Tony Robbins, Stephen Covey, Marcus Buckingham, Ken Blanchard, Tom Peters, Dinah Shore and Walter Cronkite.
  • Located in New Haven, CT