20 Years of Research

Since 1993 RainmakerThinking, Inc. has been a leader in research on management and the workplace. Based on thousands of in-depth interviews, as well as focus groups, polls, and surveys including hundreds of thousands of respondents, our research is the foundation of 19 books, dozens of white papers and thousands of presentations and articles.  Our work has also been featured and cited in thousands of news stories around the world.

"At CBR, we were suffering from an under-management epidemic brought on by promoting from within and not providing management training.  Management is basic work, but hard work.  We applied Bruce’s principles of Management 101 to rapidly turn our organization into a focused execution machine.  In this book, Bruce provides both a pocket guide and a comprehensive overview of how to manage, every day, for business impact.  Whether you are an experienced manager or taking on your first direct reports, whether you are trying to be a better manager or improve an entire organizations ability to manage and execute, Bruce’s guide is the manual you need.  As a CEO I realized I could benefit from it.  More importantly I realized the entire Company, our customers and our investors could benefit by focusing my entire organization on the basics of management."
Geoffrey Crouse, CEO and President, Cord Blood Registry

Millennials in the Workplace

They’re here!  By 2020 Millennials will make up 50% of the workforce, outnumbering the remaining Baby Boomers by more than 2 to 1.  Bruce Tulgan and RainmakerThinking, Inc. have been the leading experts on young people in the workplace since 1993.  We provide keynotes, training, consulting and research on all aspects of managing and developing young talent including:

Staffing strategy
Attraction and selection
On-boarding and up-to-speed training
The soft skills gap
0-5 year employee retention


and coming soon….