Tag Archives: white paper
Why Is This Generation Gap Different?
With any new generational shift, there is always the hope that the new young upstarts will eventually wise up, settle down and, basically, conform. Anxieties arise as new generations come along with new attitudes and expectations. The current generational shift, however, is about more than the new butting up against the old. Let me put…
The Human Element is Key: What Our Research is Teaching Us about Gen Z
When we brought in four young interns this summer at RainmakerThinking we realized we had a great opportunity to have Gen Zers interview their peers. We’ve been studying young employees since our founding in 1993, when Gen X was the focus of our generational research. Since then, we have kept our finger on the pulse…