Tag Archives: rainmakerthinking
Are You Ready for Gen Z?
by Alexandra Levit Millennials have captured the global workforce’s imagination. And Millennials are important, of course, as they are our current and rising leaders. But what about Generation Z, born 1996-2012? This year, the oldest Gen Zers will enter the professional workforce, and they are very different than what we’ve come to expect from the…
The Human Element is Key: What Our Research is Teaching Us about Gen Z
When we brought in four young interns this summer at RainmakerThinking we realized we had a great opportunity to have Gen Zers interview their peers. We’ve been studying young employees since our founding in 1993, when Gen X was the focus of our generational research. Since then, we have kept our finger on the pulse…