BRINGING OUT THE BEST IN YOUNG TALENT
Not Everyone Gets a Trophy™: How to Manage Generation Y
Dozens of best practices to help your leaders, managers, and supervisors better recruit, train, engage, develop and retain the best young workers today. After this program, participants will be better able to:
(-) Understand the attitudes and behavior of Generation Y employees.
(-) Attract and select the best Generation Y employees when recruiting.
(-) Get new Generation Y employees on board and up to speed.
(-) Help GenYers learn and grow in their jobs.
(-) Help GenYers work smarter, faster, and better.
(-) Teach GenYers to understand where they fit in the organization, how to better manage themselves, and how to be managed.
(-) Teach GenYers to deliver better customer service.
(-) Reduce turnover among high performing GenYers and increase voluntary turnover among low-performing GenYers.
(-) Prepare the best GenYers to assume management responsibilities.
This program topic is available in all formats:
• KEYNOTES
• WORKSHOPS
• TRAIN THE TRAINER
• CUSTOM TRAINING INITIATIVES
• EXECUTIVE PROBLEM SOLVING SESSIONS
• BOOKS AND TRAINING SUPPORT MATERIALS
On August 13, 2009, Bruce was honored to accept Toastmasters International's most prestigious honor, the Golden Gavel. This honor is annually presented to a single person who represents excellence in the fields of communication and leadership. Past winners have included Marcus Buckingham, Stephen Covey, Zig Ziglar, Deepak Chopra, Tony Robbins, Ken Blanchard, Tom Peters, Art Linkletter, Dr. Joyce Brothers, and Walter Cronkite. Click here for a complete list of past winners.
Program Description
Based on more than a decade of research, this program reframes Generation Y (born between 1978-1990) for business leaders and managers at a time when the corporate world is struggling to understand and manage employees in this age group. Generation Y is the most high maintenance workforce in history, but they also have the potential to be the most high-performing workforce in history.
Bruce debunks the most common myths about Generation Y in the workplace:
• Myth: They are disloyal and can’t make real commitments to employers.
• Myth: They won’t do the grunt work.
• Myth: They have short attention spans.
• Myth: They want the top job on day one.
• Myth: They need work to be 'fun.'
• Myth: They want to be left alone.
• Myth: They want managers to do their work for them.
• Myth: They don’t care about climbing the proverbial career ladder.
• Myth: Money doesn’t matter to them.
• Myth: Money is the only thing that matters.
• Myth: They don't respect their elders.
• Myth: They only want to learn from computers.
• Myth: It’s impossible to turn them into long-term employees.
• Myth: They will never make good managers because they are so self focused.
The key to winning the respect of this generation is strong highly-engaged leadership. To bring out the best in GenYers, managers must carefully manage their expectations, never downplaying negative aspects of a job, always telling it is like it is.
Bruce presents extremely funny and poignant verbatim quotes from GenYers and those who manage GenYers, putting the two perspectives in conversation throughout his presentation. Then he shows managers how to tune-in to GenYers’ short-term and transactional mindset.
Along the way, Bruce teaches dozens of immediately actionable best practices in a clear step-by-step guide to bring out the best in today’s young talent:
(1) Get them on board fast with the right messages.
(2) Get them up to speed quickly and turn them into knowledge workers.
(3) Practice 'in loco parentis' management.
(4) Give them the gift of context.
(5) Teach them to care about delivering great customer service.
(6) Teach them how to manage themselves.
(7) Teach them how to be managed by you.
(8) Retain the best of them, one day at a time.
(9) Build the next generation of leaders.

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Bruce Tulgan's recent best-seller,
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