Bruce Tulgan's Free Newsletter (TEXT VERSION)
July 9, 2009 issue - 194th edition
"Bounceback from Economic Crisis (PART III) - Real Value Creation"

Lately everybody's been looking for cost-cutting measures. What I've been looking for are examples of real value creation.

Real value creation: Where are leaders and managers and employees taking their status quo situation, adding time, energy, and ideas to create real value; i.e. improvements in quality, improvements in productivity, improvements in the experience of clients and customers? That's real value creation. And I've been looking for real examples everywhere I go.

In the retail sector I had a very excited store manager give me a tour of his new and improved store. They had cleaned the place up. They improved the cleanliness of the store. They looked at their inventory and improved their ordering so that they improved the products on the shelves. They changed the layout in the store to make it easier for customers to buy. And they streamlined the checkout process and retrained the cashiers to make the checkout process faster and more convenient for customers. That's real value creation.

Not long ago I was working with the managers in an information services company and they were looking at their least popular product with their customer and client base. And they decided, "Let's just discontinue it and let's start issuing our most popular product twice a month instead of once a month." That's real value creation.

Let me give you another example. I was with about two-hundred dairy farm managers a few weeks ago and here's what they were focused on: One of the big problems that dairy farmers have is waste, spillage, and milk throw-away. And they were walking through their process step-by-step to figure out how they could diminish the spillage, the waste, and the throw away. How could they get more of the milk that comes out of those cows into the marketplace to increase their margins? That's real value creation.

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Bruce Tulgan's
Free Newsletter
  194th Edition - July 9, 2009
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