Watch Now

View samples of The Great Generational Shift: How to Make the Most of Generational Change in the Workplace

Related Publication

Managing the Generation Mix

Managing the Generation Mix

Welcome to the Generational Shift™. Schwarzkopfers are streaming out of the workplace. Baby Boomers are redefining aging and retirement. Gen Xers are the new generation of leaders, and Gen Yers are the fastest growing workforce segment. How do you become an expert leader of multi-generational teams when everyone has finally realized that job security is a [more]



The Great Generational Shift: How to Make the Most of Generational Change in the Workplace

There is a “Great Generational Shift” underway in the workforce today. This is the post-Baby Boomer shift that demographers and workforce planners have been anticipating for decades. It is not only a generational shift in the numbers in the workforce. This is also an epic turning point in the norms and values of the workforce, and a corresponding transformation in the very fundamentals of the employer-employee relationship. This “Great Generational Shift” presents a whole new set of challenges for employers in every industry, employees of all ages, and for managers at every level.
Since 1993, RainmakerThinking, Inc. has been tracking generational change in the workplace. Our ongoing research reveals strong generational trends in career paths, management practices, attitudes, expectations and behavior in the workplace. Bring in Bruce Tulgan to present the latest research from RainmakerThinking:

How will the numbers shift over the next few years?
(HINT: By 2020, Baby Boomers will make up less than 20% of the Western workforce, whereas just the second-wave Millennials alone – born 1990-2000 – will make up 24%.)
How will the norms and values of the workforce continue to change?
(HINT: There is no going back to the one-size-fits-all employment model of the past. Employment relationships will become increasingly short-term, transactional, and highly variable.)
What does this mean for organizations?
(HINT: They must get much more flexible when it comes to staffing-strategy, attraction, selection, on-boarding, training, performance-management, accountability, differential rewards, retention, knowledge-transfer, succession-planning and leadership development.)
What does this mean for managers?
(HINT: As the workplace becomes ever-more high-pressure and the workforce ever-more high-maintenance, weak disengaged management is the enemy. Strong highly-engaged management is the solution.)
What does this mean for employees?
(HINT: As individual workers of all ages today are under more pressure and work becomes more demanding for everyone, people of all ages today want, expect and often request greater flexibility in work conditions. As the pressure increases, so does the need for some relief.)

Based on our continuing “Generational Shift” research, ongoing since 1993, Bruce provides laugh-out-loud stories, poignant insights, and concrete takeaways for leaders at all levels. Bring Bruce Tulgan in to your organization to present on our latest research and start preparing for the Great Generational Shift in your organization!

Download PDF

Additional Details and Learning Objectives

After this program, participants will be better able to:

Communicate effectively with those of other generations.

Build cooperative and mutually supportive work relationships with those of other generations.

Assess and begin to address the human capital management issues presented by generational diversity in your career, for your team, and for your entire organization.

What does the generation mix look like in your organization? And what does it mean for the future of your organization? Understand the  generations in the workplace today – each at different life stages, each with conflicting perspectives, expectations, and needs. Turn age diversity into a strategic advantage for your organization.

 Actionable Takeaways and Best Practices

Along the way, Bruce teaches immediately actionable best practices in a step-by-step guide through the four generations working side by side in today’s workplace:

  • Appreciate the attitudes and behaviors of those of other generations.
  • Make adjustments in your own attitude and behavior in order to communicate and work more effectively with those of other generations.
  • Focus on the common ground—the work you have in common—and build mutually supportive relationships with individuals of all generations.
  • Evaluate the generation mix in your team and your organization and plan for the human capital management issues facing you and your organization as a result of generational diversity:
    • Will you face a talent drain among your aging workforce?
    • What can you do to help implement a flexible retention program to stem the tide?
    • How can you contribute to the knowledge transfer process?
    • Does your team/organization have a gap in bench strength for senior management?
    • Do you have a mid-level leadership gap?
    • What are you doing to improve recruiting, selection, training,  development, supervision, self-management, rewards, and retention among the best workers of every generation?