Winning the Talent Wars

In the “Gen X management bible” (Maxim), Bruce shares what he has learned and taught at the front lines of the war for talent, a war that many see as the single most important challenge business faces in the twenty-first century. Based on five years of research about the character and proclivities of the swelling free-agent labor force, Bruce also brings to the table valuable, never-before-published stories about how managers at some of America’s most influential corporations are quietly coming up with innovative solutions.

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“Every page will grab you and change your thinking. Bruce Tulgan has great solutions to the greatest business challenge in the new economy: recruiting and retaining the best talent.”

Douglas McCracken, CEO, Deloitte Consulting (2000-2003)


“Bruce Tulgan artfully blends timely insights with innovative solutions from the world’s best companies and boils it down to what each individual manager – from top to bottom – should do right now to begin winning that war for talent…a whole new perspective.”

Terrence R. Ozan, Group Managing Director, Cap Gemini Ernst & Young


“Step by step, Winning the Talent Wars shows leaders and managers how to take control of turnover – how to get really good at being fluid, while retaining your very best people for the long haul. Bruce Tulgan is the new Tom Peters.”

Howard Jenkins, Chairman and CEO, Publix Super Markets, Inc.


“Winning the Talent Wars is a conceptually rich collection of ideas and examples guaranteed to provoke and challenge the thinking managers and employees in companies of all sizes and industries. It is an excellent book for any management team to dissect and respond to chapter by chapter.”

Michael D. Parker, CEO, Dow Chemical Company


“Winning the Talent Wars proves that every company today is a new economy company. We all must compete in the free market for talent. Bruce Tulgan shows the way.”

William R. Johnson, CEO, H.J. Heinz Company