Not Everyone Gets a Trophy, Revised & Updated

The first edition of Not Everyone Gets A Trophy proved to be wildly useful to managers who lead the young workforce—many consider the book required reading for every leader. To continue bridging the gap between generations within any industry, Bruce Tulgan pushes his original concept further in this Revised and Updated edition with new research into the finer distinctions between the first and second wave Millennial generations along with expanded best practices for engaging, motivating, and retaining top talent.

The step-by-step approach covered inside is grounded in more than a decade of data collecting and analysis, as you’ll see firsthand through actual conversations with Millennials and those who manage them. This revealing look into the expectations each generation brings to the workplace comes with reliable, concrete ways to get Millennials onboard and integrated into your company’s culture. This vastly misunderstood demographic of young workers is driven, innovative, and hungry for success in the real world, without sugarcoating—they just need the right type of leadership to show them how to attain the money, flexibility, training, interesting projects, and access to decision-makers they want. All-new case studies illustrate timely scenarios team leaders encountered in a variety of industries, including food and beverage, construction, computer programming, consulting, customer service, and many others. Even if you’ve read the first edition, this expanded edition gives you such eye-opening takeaways as:

  • All-new coverage discussing Millennials as two distinct generations—Generation Y and now Z
  • Evidence-based debunking of the most common myths about Millennials in the workplace
  • Handy action steps for tuning into Millennials’ unique mindsets and motivations
  • The four secrets to providing the “parental” tutoring support Millennials crave without assuming emotional responsibility

It’s no longer a choice—the type of effective leadership that wins a competitive edge today understands Not Everyone Gets A Trophy.

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“Thanks to Bruce, a management revolution has taken place at Joe’s Crab Shack. His stepby-step approach and expert insight into generation X and Y have empowered our leaders to become great managers.”
Ray Blanchette, president and CEO, Joe’s Crab Shack
“If anyone deserves a trophy it’s Bruce Tulgan for helping us crack the code on understanding this new generation in the workforce. I hope he’s made some room on his mantel!”
Marianne Brush, executive vice president, Massachusetts Society of CPAs
“Bruce Tulgan is a leader on this subject, and he has written a superb book that is colorful, warm, research-based, and above all, useful. His clear tips provide anyone in a supervisory position with the data they need to engage, develop, and retain Generation Y employees.”
Beverly Kaye, coauthor of the best-selling Love ‘Em or Lose ‘Em: Getting Good People to Stay
“Bruce’s research on Generation Y has had a powerful impact on our leadership team. If you want a real strategic advantage in recruiting, managing, and retaining Generation Y, read this book.”
Greg Lucier, chairman and CEO, Invitrogen Corporation
“Professionals across all industries will find Bruce’s analysis of Generation Y in the workplace spot-on. He dispels the myths and provides a fresh interpretation that makes sense to those of us who have already tried the more traditional approaches to engage, train, and retain these folks. This book is a must-have tool!”
Samantha Snyder, director, Kaufman Rossin University, Kaufman, Rossin &Co.
“Bruce has taught many of us the importance of communicating with our workforce in a manner where workers know what is expected of them and managers provide regular feedback on how well those expectations are being met. This book helps us accomplish this more effectively with Generation Y.”
Thomas A. Cappello, medical center director, North Florida/South Georgia VA Health System